The cement garden
The Cement Garden is an AI-assisted fashion branding project inspired by the revival of 90s grunge culture. Every visual element—from the models and clothing to the product photography and campaign imagery—was created using AI. Developed from concept to execution, the project showcases my ability to build an original brand identity and cohesive marketing campaign using emerging technology.
While every asset was AI-generated, every strategic decision was my own. From brand positioning and target audience research to messaging, visual direction, and campaign development, I used AI as a creative tool to bring my ideas to life—not to replace them. This project demonstrates my ability to combine innovative technology with strategic thinking, branding, and creative problem-solving.
The Cement Garden was recognized by my professor and the University of Tennessee's Retail and Merchandising Management Department as exemplary student work and was published as a reference for current and future students.
Project Type: AI-Assisted Fashion Branding & Marketing Project
Brand: The Cement Garden
Role: Brand Strategy, Creative Direction, AI Software Integration, Copywriting & Graphic Design
Deliverables: Brand Identity, AI-Generated Visual Assets, Marketing Strategy, Social Media Campaign & Creative Assets
