Kai Vida Campaign
Kai Vida is a wellness brand committed to providing nutritious, high-quality meal solutions. Our team's objective was to reposition Kai Vida as a realistic, everyday meal option for busy consumers by emphasizing convenience, wholesome ingredients, and accessibility.
Using consumer research and strategic messaging, we developed an integrated marketing campaign that showcased how Kai Vida products fit naturally into daily routines without compromising nutrition. The campaign included social media content, outdoor advertising, and digital creative designed to strengthen brand awareness and encourage everyday use.
To conclude the project, our team presented our campaign directly to the owner of Kai Vida, walking through our research, creative strategy, and design decisions. Presenting our recommendations to the client provided valuable experience communicating creative concepts in a professional setting while receiving real-world feedback.
Project Type: Student Integrated Marketing Campaign
Brand: Kai Vida
Role: Research, Creative Strategy, Graphic Design & Campaign Presentation
Deliverables: Social Media Campaign, Billboard, Digital Advertisements & Marketing Strategy
Social Media Carousel
Billboard
Website Redesign 1
Website Redesign 2
Campaign KPIs
Audience Research
Budget Allocation Plan