“Find Your Hive”
Find Your Hive is an integrated advertising campaign created for Bumble BFF that encourages young adults to build meaningful, in-person friendships. Inspired by the collaborative nature of a beehive, the campaign positions Bumble BFF as a place to find your community through authentic, real-life connections.
Project Type: Student Integrated Advertising Campaign
Brand: Bumble BFF
Role: Creative Strategy, Art Direction, Graphic Design & Campaign Development
Deliverables: Print Advertisement, Billboard, Social Media Campaign
Print Advertisement
Out Of Home Advertisement
Social Media Carousel
Target Audience Research
Consumer Insight
The Big Idea